Representing Australia's online wagering and sportsbetting industry

The Australian Wagering Council (AWC) is the peak industry body representing the interests of Australia's online wagering and sportsbetting industry.   

Through policy leadership and advocacy, the AWC provides a united industry approach to issues that impact the continuing sustainability of the industry. This includes taking all appropriate measures to protect the integrity of sport and to ensuring high standards of probity, integrity and social responsibility from its members. 

Current members include:

The online wagering and sportsbetting industry operates in a highly regulated environment in accordance with an extensive framework of government (federal, state and territory) legislation and regulations, responsible gambling and advertising codes, broadcast and advertising industry codes of practice and AWC self-regulatory codes and statements of intent. 

The AWC aims to preserve the benefits of wagering for the industry’s two million customers while ensuring access to consumer protection, responsible gambling and harm minimisation measures.

Industry Contribution

AWC members provide a recreational and social experience for many Australians balancing the legitimate right of customers to wager on racing and sporting events with the industry's responsibility to minimise harm to vulnerable members of the community.

The Australian Productivity Commission Report into Gambling (2010) reported that wagering on racing (thoroughbred, harness and greyhounds) represented 13.6% of the Australian 'official' gambling spend with sportsbetting estimated at 1.2% or $200 million of the total $19 billion spend.  In comparison, 55% was spent playing the 'pokies' in clubs and hotels, 18.2% on casino gaming and 12% on lotteries, pools and keno.

The online wagering and sportsbetting industry in Australia employs more than 1000 Australians, has over two million Australian customers, pays in excess of $100 million in product fees per annum to racing and sports and contributes over $100 million per annum in taxes to government.


Supporting Research - Study on Social Media, Gaming, and Gambling (by the Centre for Gambling Education and Research)

The Centre for Gambling Education and Research (CGER) at Southern Cross University is currently conducting a world leading study to examine the intersection, convergence and cross over between social media, social gaming and gambling. The study, led by Dr. Sally Gainsbury and Professor Nerilee Hing is commissioned by Gambling Research Australia.  An online survey which includes questions to assess social media use, gambling, social casino games and practice gambling games has been launched by the CGER.  All Australians who have actively used social media, social casino games, or gambled in the past 12 months are eligible to complete this survey. 

Responsible Gambling Awareness Week  (held in May each year)

Responsible Gambling Awareness Week (RGAW) aims to raise community awareness of the importance of responsible gambling practices and the importance of maintaining a balanced approach to gambling. In 2014 RGAW  was held from May 26 to June 1.

The AWC is committed to promoting responsible gambling with members actively supporting RGAW by promoting their responsible gambling practices to their customers as well as highlighting the support services and strategies available to people who may be experiencing difficulties.

For further information about RGAW or to access support click here for a list of State and Territory Gambling Help Services.

National Consumer Fraud Week (held in June each year)

The AWC was a 2014 Partner of the Australiasian Consumer Fraud Taskforce to increase the level of fraud awareness in the community.  The 2014 theme was "Know Who You’re Dealing With".

Latest News

View all »

Fri, August 15th 2014   |   Releases
AWC welcomes recognition of offshore wagering threat

Download (pdf)

Wed, July 23rd 2014   |   Releases

Download (pdf)

Thu, July 10th 2014   |   Releases
Sports Integrity a Top Priority for AWC

Download (pdf)